奨学 （ショウガク） encouragement to study

奨学金 （ショウガクキン） scholarship, stipend, bursary, student loan

勧奨 （カンショウ） encouragement, stimulation

推奨 （スイショウ） recommendation, endorsement

勧める （すすめる） to recommend (someone to do), to advise, to encourage, to urge, to recommend (a book, someone for a position, etc.), to suggest, to offer (a drink, cigarette, seat, etc.)